Fabletics – Ruling the Athleisure Industry Reverse Showroom Technique

The recent years exhibit a growth in customer relationships to gain popularity by businesses while there appears to be a degeneration in the value of brands. This is because modern consumers do not only prefer high-value products to have dual characteristics of being affordable at a good price and reliable with high-quality performance. Modern consumers want more attributes like good customer handling, exclusive features and loyalty perks.



Fabletics and its Recognized Online Customer Management Program


Fabletics is one such company who has been able to identify the wants of the modern consumers and has reached success in catering to these desires. Fabletics implements its services mainly via an online subscription program to sell sportswear or athletic range of apparels. This had resulted in the success of Fabletics within the Fashion industry. The company had been able to evolve into a $250 million enterprise within only 3 years.


The Use of “Reverse Showroom Technique” by Fabletics


Fabletics has had a successful growth in consumer usage and popularity because it applied the “reverse showroom technique.” Showrooming is what the competing brands are suffering from that’s leading to their low consumer response. The showrooming act is when people cruise through all the products within the market and end up buying from the retailer who is offering the product at the cheapest rate. Fabletics had decided to turn this act around so that the customers browse through the products offered by Fabletics and end up buying those products from their retail stores. Using this strategy, Fabletics gains one-quarter of their browsing consumers as Fabletics members and between one-third and half of these consumers end up purchasing the products they had previously browsed online.



Fabletics is able to offer products at the lowest price in comparison to its competitors because it takes full advantage of its online engagement system performed with its consumers. They only stock and can undergo rapid changes in trends using the data obtained from users online. Additionally, users receive even greater benefits when they become members who receive discounts and other perks from the company. Furthermore, the company offers its consumers with convenience in browsing online that leads to quicker selections and purchases made by the user.



Fabletics – Revolutionizing Activewear


Fabletics was established in 2013 after a surprising deficiency in lavish, low-cost and conveniently accessible activewear was observed within the fashion industry. This company was Co-Founded by the acclaimed Hollywood star, Kate Hudson. Hudson was accompanied by Adam Goldenberg and Don Ressler, the Co-CEOs of JustFab Inc. during the establishment of Fabletics.



The shopping style for Fabletics is unique. The shoppers have to log onto the main site first and then participate in a pop quiz. The pop quiz reveals custom recommendations based on the answers of the shoppers. Then, shoppers can select the items they prefer and check out as a guest or a VIP member.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Central Texas Mobility Authority on Traffic Issues

Williamson County had a panel discussion at their 19th annual Growth Summit to discuss an incredibly important issue in the area, that of transportation challenges. The panel included representatives from both the public and private sector, including Mike Heiligenstein, chairman of the Central Texas Regional Mobility Authority. The discussion was focused strongly on new transportation and mobility options that have been opened up by new technologies.


Heiligenstein and the Mobility Authority are responsible for transportation solutions in Williamson County, which would include the growing road system. Heilingenstein thus has several opinions about transit technologies, as well as the infrastructure of the past. He praised the last fifteen years of infrastructure growth by Williamson County, but pointed out that there is still massive population growth, requiring a continued investment in infrastructure.


Heilingenstein, while being a fan of the new technologies discussed in the panel, sees them as only part of the solution. With more people coming to the suburbs in Williamson County, the traffic infrastructure as a whole needs to be improved. He has a strong desire for more and smarter roads to handle the traffic coming into newly-developed areas.


One of the other panel members, a transportation-focused product designer, was a fan of autonomous cars, but pointed out that even with that new technology, the road infrastructure will be needed, as the cars will still need roads and driveways even if they are automatically controlled. Another point made was by an Uber represenative, which is that even with public transportation, commuters need the solutions from their home to the public transportation and back.


Overall, new technologies are seen by the panel as enhancements to the current system, rather than a silver bullet fixing all transportation woes. While technology will surely be a consideration as Williamson County increases its transportation infrastructure, traditional methods will still play a major role. More roads, smart roads will be part of the scene in Williamson County for a long time to come.


Source: http://www.bizjournals.com/austin/news/2016/12/15/transit-experts-offer-solutions-for-williamson.html

Jason Hope Prepares for the Internet of Things Life

Jason Hope is proud of where he came from but is most look forward to where he and all humans are going. Focused on the future, Hope improves the world we live in by looking at technologies with a new perspective as well as donating time and money into philanthropies he believes in.

Living in Scottsdale, Arizona, Hope went to school at Arizona State University, obtaining not only his Bachelor’s in Finance but also a Master’s in Business Administration. For the past thirteen years Jason Hope has been an entrepreneur in multiple mobile technology ventures. A big part of his beliefs lies in the Internet of Things.

The Internet of Things is defined by Google as “the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.” We are already seeing this happen in our home life. For example, a person can change the setting on their crockpot while at work, just by using their smart phone. They can also check to see who is at the door when the doorbell buzzes because it buzzes on their phones now as well. In a paper written for Tech.co, Jason Hope talked about Internet of Things definition becomes more widely known, though maybe under a different name.

The industry to get the most use out of Internet of Things will be the healthcare and manufacturing industries, though. Amazon has already provided proof that this is true, using their system that allows them to put boxes of stuff on any shelf and be coded through a computer system to be found. The benefit for healthcare and manufacturers is that they get a good return on investment where as many home buyers feel they do not yet because the products are still pricey.

There have been presentations on people hacking into a smart car and driving the car and driving it through a computer at a remote location. Jason Hope is excited about what the future of technology holds for society, yet is reminded that some precautionary measures must be taken when dealing with Internet of Things.

For the latest IoT news, connect with Jason Hope on Facebook and Twitter.



Davos Group (REG) Launches Game-Changer App For Its Clients.

In an official statement to its customers, Davos Real Estate Group has announced that it will launch its new mobile app Davos CAP Calculator. The Davos Cap Calculator app is meant to help clients make estimates on the returns of real estate investments that they may be interested in. Davos Real Estate Group (REG) is an independently run company and is an affiliate of the Davos Financial Group. The group is focused on formulating an investment plan that satisfies the needs of each client beyond expectation by combining finest products within the regulatory framework which calls for world-class service and the expertise of a professional team that is specialized and licensed for every service offered.


Over the past half a year, the Davos REG’s Executive Director Gerard Gonzalez has been working alongside the Tecknolution Company to develop a practical design as well as the general development of the app. This application which has been termed as ‘an essential tool’ will through considerations of the expenses associated with a real estate investment help clients to estimate the gains that the property may garner.


David Osio, who is the Chief Executive Officer of the Davos Financial Group, said that the direction Davos REG was taking was in line with the objectives of the business. David Osio is one of the key influencers in the Venezuelan and Latin Markets. He has displayed remarkable excellence in the field of financial advisory, banking, as well as commercial law. He has a vast wealth of experience in the provision of financial services and business management.


David Osio is reputed for his unmatched focus on delivering the finest services to his select clientele. Under the competent leadership of David Osio, Davos Financial Group has been able to expand its operations through its affiliate companies to gain a stable market in places like Miami, New York, Panama, Geneva among other locations. Before he founded Davos Financial Group, David Osio served as the vice president of Commercial Banking for Banco Latino International from 1989-1993. David started out his remarkable career as Honors graduate with an emphasis in finance, international studies, and banking from the Universidad Catolica Andreas Bello in Venezuela. David specializes in Portfolio Structuring and Asset Management, Banking Services, Tax and Corporate Planning and Succesoral Planning.

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Waiakea Hawaiian Volcanic Water Sees a 5,000 Percent Growth in Just Three Years

Waiakea water is the first Hawaiian bottled volcanic water, founded in 2012, as a platform of healthy and sustainable and ethical attributes. The purpose of the company is to create and inspiring lifestyle brand and to creative a more positive way of life. Moving beyond the single of idea of bottled water and uniting people and the planet together. With the growth of large corporations, they rethought how companies work to be original and unparalleled. “Better to light a candle than curse the darkness”

Specialty Food has it that since Waiakea water launched, a 5000% growth was announced proclaiming the company success. Just in the past year, the water company that focused primarily on health and wellness benefits much like the current market’s hike in health and all natural foods, has been added to over 2,000 store shelves across the nation. “In focusing on health, sustainability, and ethics, we’ve built a brand that makes individuals feel good on multiple levels.” And to meet international demand, it has opened another manufacturing facility in Hawaii. Learn more about Waiake water: https://www.facebook.com/Waiakea/

The founder, Ryan Emmons, is extremely happy with the amount of success and growth of his company just like any other business owner. “We’ve gone from selling a couple thousand cases of Waiakea a year to more than 120,000 cases. And, it feels even better knowing that as a result of this increase, 500 million liters of clean water have been donated to underserved communities in Africa.”

According to Organic Authority, Waiakea Water has also announced a new partnership with Pump Aid, donating over 650 liters of clean water for every liter sold, to encourage consumers to drink ethically drawing attention from major corporations.

Besides its health conscious bottle, the company can only contribute a third of its profits from donations. “I believe much of Waiakea’s success can be attributed to doing things differently–for one thing, we are the first premium bottled water to be certified CarbonNeutral®”


The Businesses of Don Ressler

Don Ressler is an entrepreneur who has founded a few well known companies in the fashion, and beauty industries. He is based in El Segundo, California which has provided him with close proximity to one of the top markets in these respective industries. One of the most recent companies that Don has co founded is Fabletics. This is a fitness apparel company that offers women a wide selection of affordable high quality clothing for exercise activities. Don Ressler has quickly grown the company into one of the best in the fashion industry. Don helped found Fabletics by contributing capital start up the company JustFab. Along with starting up Fabletics, Don has co founded other companies such as Techstyle Group, Intermix and Intelligent Beauty.

One of Don Ressler’s main companies is Techstyle Group. This is the parent company of other fashion retailers such as Fabletics, ShoeDazzle and FabKids. The company’s goal is to provide innovative and engaging clothes and footwear that appeals to all types of customers on Pando. It offers customers the opportunity to not just buy merchandise, but also become a member in which they can get the latest news about the company as well as receive discounts on products that they want to purchase. Along with offering a membership, consumers will also be given the opportunity to take a style quiz which allows them to get more insight on what clothing and footwear best meets their needs.

Another company that Don Ressler has founded is Intermix. This is one of the fashion companies that he started up in order to offer a wide range of clothing and accessories to women. With Intermix, consumers will have the opportunity to purchase clothing on TechStyle.com such as jackets, dresses, shirts and loungewear. As well as basic clothing, Intermix offers a wide selection of footwear such as shoes and boots. You can also purchase accessories such as purses and handbags. Therefore, Intermix is yet another successful fashion company that Don has founded over the course of his career.

Ressler founded another company called intelligent beauty which offers a wide range of cosmetics and fashion accessories for women. The company provides consumers with a number of creams and skin treatments to help with anti aging.

Learn more about Don Ressler: